If you’re new to ACP WELCOME! We brought you on board because we believe you can add to the great matrix of publishers we have on ACP. You will get more useful information from me on how to make it in any business as well as CPA than any other network. Not to mention THE best communication of any affiliate network on the planet. Don’t believe me? Ask, any of the affiliates who have contacted me and received a response in minutes NOT days.
If you helped contribute to last week’s fantastic volume, YOU DA BOMB! Keep up the good work. Stay in contact with me, let me know what’s working, what’s not, any things iffy with your campaigns and let me see if I can make your campaigns more profitable.
If you’re the kind of affiliate that just likes to sit on the sidelines and don’t run traffic with us, why are you here? I assume you want to make money, right? CPA is a not a spectator sport. You have to play to win. When I was a newbie affiliate I would bug the crap out of my AM until I finally decided to get off my ass and try the concepts. Don’t want to screw up? Then contact me, that’s why I’m here for. Don’t just sit there waiting for the next never-gonna-happen event to get started. Got $50 I can help you. Got $0 I can help you. Got $1 million, can I borrow some? LOL Bottom line, stop giving yourself excuses. There are a bunch of ways to skin this CPA cat and you need to pick one and get going.
Alright, I’ll get off my soapbox now and get onto this whole giver and taker motif I’ve got going on today:
GUIDE:
Continuing on from our lesson from last week, which was Chapter 1 of Influence. We will be diving into Chapter 2: Reciprocation (Hence the giver or taker).
Chapter 2 of Influence is all about the old give and take of reciprocation. We, as humans, have been hard wired with a sense of obligation to reciprocate a favor if given one first. These favors can take multiple forms. From something physical, like a free ebook, printed address labels or something temporary like a free trial, or something intangible like coming down off your first price we humans are obliged to comply out of the law of reciprocation. You see examples of these all throughout the internet. Ever try to click off an offer and get javascript popup that says Wait if you stay on here I’ll give you a discount? Ever seen an email submit offer?
These obligations are quite time sensitive so you need to take advantage of the opportunities you create straight away or they feeling of obligation will be gone.
Why do you think there are so many free trial offers out there? They are willing to lose a little on the front end so people feel obligated to purchase the trial and what is often the case with internet trials the consumer forgets about it being a trial and just lets the charge hit their credit card for a few months before figuring out they no longer want whatever it is they signed up for and cancel any future rebills.
How do we incorporate this into our CPA business? If you’re just looking for the quick buck then a lot of this reciprocation obligation stuff is already built into your offers. Look at any submit offer, “Fill out your email address and I’ll enter you in this fantastic gift card drawing.” They are offering a bribe for compliance.
Now, if you want a longer term business here’s what I suggest you do. It’s a little more money up front but well worth it in the end. Build your own optin list. Create your own Email submit offer, build up your email submits using either Twitter, Facebook, PPV. Do a double optin list. Why? Because there will be less reports of spam and people that are left will stay on your list longer. To design your campaign pick a niche first. Could be your niche is age based, or interest based, or vertical based. Some examples, age could be teenagers, retirees, soccer moms, etc. Interest based could be reading books, watching movies, whatever. Get them to optin to your list and then mail them a mixture of relevant offers and content they really want to read so they stay interested in your emails.
Alright, hopefully I’ve got your creative juices flowing. Go out there and ACT on what you’ve learned. Otherwise your pile O cash will be the same size next week as it is this week.
To your Piles O Cash Growing!
Jim