WOW!
That’s all I can say really, wow. This past week was the highest volume week in ACP since I’ve taking over the reins of management. For that, I thank you all who were a part of my record volume. Monday was another great day so let’s keep this momentum going into Spring and grow our private, close-knit community. ACP isn’t trying to be the biggest affiliate network, we’re trying to be the best. I don’t want a million affiliates because the level of service we can provide won’t be the same as it is now. But, we do have room to grow. If you know of any good & active affiliates wanting to join an affiliate community, not just a network, please get them to email me.
I’ll be doing my best to add some new offers for us this week as I know we lost a couple of past best performers due to normal business cycles with advertisers. If you discover any broken links on offers that my tech team may have missed please let me know and I’ll have it taken care of immediately.
If you ever want to go back and read through past Cash Pile Makers you can check them out on our blog:
affiliatecashpile.com/blog
Now, on to the guide:
GUIDE:
We continue our journey in becoming master manipulators. Sounds sinister doesn’t it? In reality all marketers are trying to manipulate people into doing what we want them to, some just do it more aggressively than others. The really good ones do it effortlessly.
Chapter 3 of Influence talks about Consistency and Commitment. Getting people to consistently commit to something simple first will make it much more likely they will comply with a more complex request. Don’t get too bent out of shape on the levels of complexity here. A simple request could be clicking a link and a complex request can be filling out your email address, doesn’t have to be super complicated.
According to Cialdini: “Once we have made a choice or take a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment.”
Once we have committed to something our personal feelings about that subject will be influenced. Sign a petition to stop global warming and you may find yourself recycling more, taking more fuel efficient trips, or even becoming a weather activist. Small commitments can lead to much larger ones over very little time. We, as marketers, can use this to our advantage.
Let’s say we want to design an optin list around single people looking to date more. We can create a PPV campaign to get initial signups. Design your custom lander with a simple question (make it highly visual though) Do you want a date this Friday? Then have a simple Yes No buttons below. In either instance you can choose to have them go to either the same place or different based off of your answer. If it were my campaign I would send those that click No directly to a dating offer like Find Me Love. Conversions won’t be high since they said no, but you may get a few here and there.
Those who click Yes will get forwarded to my email optin page to put them on my list where I can email them various dating sites, workout /weight loss offers, etc.
Now, you may be wondering why I have them clicking the yes / no button first? That’s a small commitment they are making to my funnel. That simple gesture will yield a higher conversion percentage than if I just instantly sent them to my optin page.
Ever wonder why more and more optin offers have a few questions for them to answer prior to signing up? The advertisers have figured out that people will become more committed to the process if they get them to commit to small things first like clicking an answer button to some benign questions.
Now, I know you’re tendency is to copy and paste my example here directly with no twist on it. Don’t do it for two reasons. 1. If everyone did this same campaign on PPV networks its effectiveness would go down quickly and, more importantly, 2. You would rob yourself of the much needed practice of creatively thinking. You’ll learn so much more and become successful so much faster if you actively think, test, think, test along the way rather than copy, test.
I hope you enjoyed this and make sure to read up on Chapter 4 of Influence for next week. I invite you to respond to this email if we haven’t spoken much or if you have a comment on this newsletter.
To your Piles O Cash Growing!
Jim