If you are searching for offers and there is not a preview site available when clicking on the magnifying glass to the left of the offer name, please let me know about it. If there’s an offer with a dead link, please let me know about it. I’m having our tech team do continuous audits on our offers but I want to fix any and all issues ASAP, so if you find one before we do please let me know.
Going forward we are going to push extremely hard in the dating, submit, and biz op verticals. Does that mean that’s all we’ll have? No. But that’s where we are going to be the dominant player going through 2012. Do I know this is a tall task? Yepper, but together we can do it.
If you’re new to ACP, welcome. We approved you because we know you can be a success on ACP. If you don’t plan on running traffic with us, please let me know and we can part ways. I’ll bend over backwards to get you set up and profitable, but I only want to work with those willing to work with us. We have seen near record numbers at times since I’ve taken over, but it’s far too inconsistent for my liking.
If you have traffic somewhere else, please contact me and I’ll do whatever it takes to earn your traffic. I’m on a mission to make ACP the dominant player in dating, submits, and biz ops this year and can use ALL of your help to get us there. ACP has made mistakes in the past, I believe we have them all rectified. We are improving every day and we need the support of all of our affiliates to get where I want to go with the company.
Check out the new submit offers we’ve just set up for you guys. All are paying a whopping $1.60 for just an email submit. If there’s a style of lander you want but we don’t have I will have the advertiser make it. Want to take advantage of the political races in the US this year? Working on getting that for you. Want to take advantage of the most anticipated movies coming out, like The Hunger Games? Coming to an ACP near you soon.
Okay, now on to the part you’ve been waiting for…
Last week we talked about how there are 5 components to a profitable campaign:
1. The Offer
2. The ad creative or copy
3. The traffic source
4. Bidding strategy
5. Tracking
We covered numbers 1-3 last week and now we will cover 4 & 5.
If you have any questions regarding anything you read on these newsletters just let me know and I’ll answer everything I can.
Bidding Strategy: This is one of the most important features to being profitable regardless of what traffic source you use. Mastering a traffic source will often times means the difference between long term profits over short term success and long term headaches. Everyone can get lucky with a campaign, but to truly be successful you need to master the art of bidding. There are too many traffic sources to go through each in this one newsletter and we’ll be exploring these in depth in future ones. For now, know that you need to test your bidding strategies just like you test your ad creatives. Too low and you won’t get enough traffic for an accurate test, too high and you won’t be able to get profitable. It’s not a good idea during an initial test to bid really high and dump your testing budget in an hour or whatever. Your bids need to be able to spread your budget throughout the day or as long as possible to get an accurate test.
Tracking & Metrics:
This is really the crux of your business. Without tracking you’re throwing darts at a wall. You can use a tracking software like Prosper202, but just appending offer links with subids should suffice for most of you. What metrics are most important to you? Well, depends on how you get your traffic. In CPC, your CTR (Click Through Rate) is important because often times that will determine the cost of your CPC. Ad platforms like Facebook ads are big on this. The biggest indicator for you CPC buyers is obviously the EPC or earnings per click. If your EPC is higher than your CPC than you made money, yay! If you’re buying traffic via CPM than CTR is still important, but not as important as eCPM the equivalent to EPC for CPC buyers. Now, our network will give you the EPC, and you’re ad platform will give you CTR, but most will NOT give you eCPM. So, here’s how you figure it:
Total Revenue for 1 ad creative / Total impressions that ad received * 1,000 = eCPM
You can also find a eCPM calculator by googling “eCPM calculator” genius right?
Alright kiddos is getting late and I’ve got 23 more things on my to do list so I’m out for now. Hit me up with any questions.
To your Piles O Cash!
Jim