Affiliate Guides

What a fantastic weekend and start to this second week in May! You guys continue to amaze me with how much volume a small group of dedicated affiliates can produce.

If you are new to ACP, welcome! We are but a chosen few working together to create and maintain the greatest performance marketing network on the planet. There’s no way on Earth I could possibly do this alone. All of the credit goes to my fantastic core of active publishers that are constantly pushing themselves to greater heights. For that, the simple words of Thank You just seems to pale in comparison.

There’s 100% failure rate for those of you who choose not to get in the game. ACT, even if it’s wrong at least you’ll learn something useful for your next test. Don’t waste time wondering what the perfect vertical, offer, copy, is. Throw something against the wall and focus on what sticks.

I need each of you to help me. We are looking to add a few professional publishers to our network and could really use your support in referring some over to us. All I’m asking for is a split test. Let them see how we’re different. Thanks so much in advance.

Now, on to our week’s guide.

GUIDE:

I get asked all the time about should I use a lander or just direct link an offer. My answer always varies, why? Well, it all depends on the offer and the angle you are trying to exploit. Since we have a ton of dating offers I’ll focus on that vertical, but the same will hold true regardless of vertical.

Prior to running any campaign you need to know who you’re going to promote to and how you’re going to promote. Text ads are different then display ads, and email is its own animal. In each case the more narrow a niche you can target with a specific message the higher conversion rate you will get. That’s great and all, but if you focus too much then you run the risk of making a 200% return on spending $5 instead of making 100% return on spending $100. Meaning, if you go too narrow on your niche then you won’t spend as much on traffic because there won’t be that much traffic. Same holds true the broader you go. If you blast out a dating offer on Yahoo run of network your ROI will be much lower and your spend will be much higher. But, if you have $10,000 to spend on a day in traffic and you only make back 25% ROI on that money each day you’re still making $2,500 in a day, which is nothing to be shy about.

Anyways, back on track. You should always, at some point, in your campaign split test a landing page or dozen. The general rule of thumb is to start testing a campaign with direct linking and once you have it profitable start split testing landers. That can work just fine, but I differ in my thought process.

Take a generic dating offer like Find Me Love. It can be a great converter or a really crappy converter based on how you’re marketing. If you target an underserved block of people (meaning, seniors, single parents, military, or any other niche you can think of by interests or likes) you will probably use a vey targeted ad copy to get their attention. That’s great that your CTR will be high, but I bet your conversion rate will be rather low because remember they are going from a targeted ad to a broad offer. A targeted lander can effectively bridge the gap between ad creative and generic dating offer.

For example, let’s say we’re targeting women in the military to find guys. (PRO TIP!! Most of us are guys targeting guys with pics of boobaliscious women. Save yourself the headache and target women, usually better quality leads and not as much competition) My ad would be targeted to military women looking for their own personal soldier/hero/whatever (split test). It would then go to a blog style lander where a female soldier spoke about her experience with XYZ dating site (Like Find Me Love) and how she found her knight in shining offer. Basically, one big testimonial. (Do some research on the offer’s site for actual testimonials to apply on your site). Then link to the offer page. I guarantee you your conversions will go up because you’re making that all important connection from the ad to the offer, having the flow “make sense” to the lead.

Hope you liked my little guide here. Unfortunately, you will probably not make any more money from it. Why? Because most of you reading this won’t try what I wrote here. Most of you will either go on doing what you’ve always done, which for the majority is absolutely nothing. You’ll read this, go, oh my god that’s so awesome, and then go back to playing Mass Effect 3 or whatever and never take action. You won’t make a penny without doing something. You can’t learn much sitting there reading. You CAN learn a ton by trying something, even if it’s wrong. Don’t be afraid to make mistakes, the more mistakes you make and learn from, the faster you’ll reach your goals!

To your piles o cash!
Jim

If you are new to ACP, welcome! We are but a chosen few working together to create and maintain the greatest performance marketing network on the planet. There’s no way on Earth I could possibly do this alone. All of the credit goes to my fantastic core of active publishers that are constantly pushing themselves to greater heights. For that, the simple words of Thank You just seems to pale in comparison.

There’s 100% failure rate for those of you who choose not to get in the game. ACT, even if it’s wrong at least you’ll learn something useful for your next test. Don’t waste time wondering what the perfect vertical, offer, copy, is. Throw something against the wall and focus on what sticks.

I need each of you to help me. We are looking to add a few professional publishers to our network and could really use your support in referring some over to us. All I’m asking for is a split test. Let them see how we’re different. Thanks so much in advance.

Now, on to our week’s guide.

GUIDE:

Last week’s guide posed a question about which headline produced greater results and for those of you who participated last week, this week’s subject of the Cash Pile Maker should make a lot of sense to you.

There are really 3 categories of successful headlines. They are (in descending order of effectiveness):

1. Headlines that appeal to the reader’s self interest. Meaning, they promise the reader something they want:
Retire by age 40
Get any girl you want
Make $100k a year working 2 hours a day

Each of these headlines are obviously promising the reader something we all desire. We are tapping into our subconscious desires that are biologically imprinted on every human being on the planet. We are driven by survival, sex, to better our status (in modern terms money).

2. The second best headlines are those that report news of something new happening:

FOUND – Shocking new scientific study reveals secrets to regrowing hair
New features of the 2013 Ford F-150 leaves consumers lining up to purchase

Why do you think toy and tech companies often restrict supply of their most sought after products? News outlets pick the story up and boom free advertising which fires our subconscious again, this time the “me too” button.

3. The third best headlines are those that spark curiosity, like the headlines we spoke about last week:

LOST: $50,000
Is your wife manipulating you like this?

The first headline could be useful promoting a biz opp offer. The body could read, REWARD for finding lost money, click here to find out the details. Obviously, you would want to put up a lander talking about how you the subject of the blog style page lost $50,000 due to medical bills or whatever and how you found it and much more by going through this simple step-by-step monkey able to do it system.

The words this, these, etc spark curiosity among readers because they inherently want to know what the headline is talking about. Alone, these won’t sell the reader but they will be enticed to click on your ad to get more information.

Well, there you go. Take the lessons briefly described them above and split test them with your current headlines. Don’t ever be afraid to test something new. Yes, you may lose a few dollars during the process but you could also find your next $100/day creative. You’ll never know unless you try.

To your piles o cash!
Jim

We had a lot of great responses from my last CPM regarding FOCUS to make your business more profitable. I’m curious, how many of you have implemented this change into your business? Hit me up, please!

News on the network is great. We continue to grow on a fantastic upward trend weekly thanks to you fantastic publishers out there! If you’re sitting on the sidelines you’re never going to win the game. I have received some emails about some incredibly basic details on CPA marketing. I want to make clear that you all know I’m here to make your current and new campaigns better and optimized. There is a ton of information out there on how to create web banners and basic strategies. If you’re 100% new to affiliate marketing you need to learn the basics prior to throwing money at traffic. It’s good to dive in there and get your feet wet, but don’t be stupid with your money either. Go through the guides here and freely available on the internet to learn the fundamentals of this business before spending a penny.

****IMPORTANT**** You need to read this section as it pertains to you getting paid .

We must have an accurate tax doc on file for you and proper payment information for you to get paid. If you have not sent those in yet, or need to update them go to http://affiliatecashpile.com/payments.php to get them.

Clarification on payment terms. Been getting a lot of questions about payment terms lately so here is a simple explanation of them:

All affiliates are on a Net30 pay term. Meaning, as long as you make $50 with us you will be paid net 30. So, if you earn $50 or more in the month of April you will be paid out for all monies earned in the month of April at the end of May.

If you can push $1,000 worth of commissions within a week’s time, our week runs Mon-Sun, then you will be paid out the following Friday for that week’s worth of commissions. The weekly pay terms are solely based on what you run that week, they are NOT cumulative. To be paid out weekly you must run $1,000 in a week.

Those are our default pay terms. If you are consistent with your traffic week after week and its good quality then we can work something out with you beyond the default terms. Hit me up regarding this AFTER you have consistently run $500 worth of commissions for at least 2 weeks.

Now, on to our week’s guide.

GUIDE:

I know the news section was longer than usual so I’ll keep the guide a bit shorter this week to compensate. Doesn’t mean it will be less awesome though!!

This week I want to focus on headlines. Whether you’re pushing PPC ads, Banners, PPV landers, or social ads ALL will have a headline, something that gravitates the reader to the rest of your ad and will do a lot in getting them to click on it. Now, I will concede that the image that goes along with most ads brings in a lot of initial eye draw to the ad, but your headline will be the primary reason they want to click on your ad.

Quick quiz: Which headline performed better?

1.Are you afraid of making mistakes in English?
2.Do you make these mistakes in English?

Now, on face level these two headlines look almost identical. They had the same ad copy, same images, and same targeting, yet one of these headlines pulled in almost twice as many leads as the other. So, go ahead, make your guess is it number1 or number 2?

Want to know the answer and why? Then post your answer choice on our Facebook page and later today I’ll post the answer and why the winner did so well. Our Facebook page link is http://facebook.com/affiliatecashpile

Looking forward to chatting with you guys on Facebook!

Jim

I’ve decided to put pause our POF bootcamp this week and talk about the biggest fundamental problem leading to an affiliate’s long term success. But, before we get into today’s guide I wanted to go over some updates and news type thingys.

We are currently going through our system auditing all offers and correcting broken links and dead offers. If you guys happen across one before we get to it please email me and let me know so I can handle it. ALL offers should have a preview landing page link and obviously be functioning. If not, I want to know about it right away.

I need your help. We have been growing like crazy over the past few months and with that comes some growing pains. Please bare with us if there are any issues you see with any part of ACP. If something is ary with any part of ACP please let me know so I can correct the issue. Also, if you guys know of any good affiliates looking to test traffic elsewhere please send them over to us as we are looking to keep our momentum growing.

If you are new to ACP, welcome! You have been brought here to add to our community and because we believe you can achieve great things with us. Please make sure you get in your tax doc and payment info into us or we can’t pay you. Also, we are here to support you and give advice on specific campaigns NOT teach you the CPA business. There are thousands of courses on the subject both free and paid. My advice if you are completely new to CPA marketing then join an active forum community where their role is to help you along the way. The best one’s are Stackthatmoney.com and AffPlaybook.com.

Now on to today’s subject, FOCUS

GUIDE:

The longer I’m in the Performance Marketing game the more I realize that we’re all ADHD. Well, actually I prefer to think of myself as ADOS or AD Ooh Shiny! We get easily distracted by the next hot button marketing buzz word/system of the day and right when we start working on something we find an even shinier magic bullet that will bring us riches and learn a bit about that. We do this on and on day after day and then somehow wonder why we haven’t made any money. Then the next step in our journey is to decide to just jump in and run some campaigns. But, we can’t decide what to run so we run everything everywhere for a day and when it’s not profitable we figure something’s wrong with the offer or tracking or whatever and move on to the next failure until one of two things happen. 1. We give up cursing for ever getting into performance marketing or 2. FOCUSING.

Look, 9 out of every 10 campaigns are going to fail. The only campaigns that are profitable from day 1 either happen out of luck or you just stole someone else’s campaign. Otherwise successful campaigns take time and testing with focused effort.

You want to be a success in performance marketing? Follow this simple outline:

1. Pick one vertical
2. Pick one traffic source
3. Study the hell about how the traffic source works, what it offers, and how it targets your potential leads.
4. THINK about who you’re targeting and what would make them click on your ad and fill out your offer (Influence, Cialdini)
5. TEST, run 1 offer with a few ad creatives using social engineering to influence your targets
6. Analyze results and make changes accordingly
7. Repeat steps 4 -6 until you’re making money

Don’t over complicate this business. Just focus on one project and make it work.

Jim

*** IMPORTANT *** I will be out of town from Wednesday April 4th – Sunday April 8th. Going to take my family on a much needed vacation. I will NOT be available via IM at that time. However, I will still be approving campaign requests and responding to emails in the evenings. If you need anything please feel free to email me and I’ll get you back as soon as I check my email at night.

If you’re new to ACP, welcome! Now get to work and run some campaigns. Seriously, I’m super proud that you are now a part of ACP. We are extremely selective on who we let in those magical imaginary doors of ACP and you made it. We let you in because we believe you are going to be a productive addition to our network. Don’t be scared to ask questions, but you need to take ACTION or your dreams will not come true.

Going to keep this one brief as you guys are all hitting me up at once today to get your Jim fix in before I leave it seems, lol!

GUIDE:

If this is your first time reading one of my guides please go to http://affiliatecashpile.com/blog and read through my previous ones as you’ll get this stuff quicker that way.

In our last guide we started discussing POF and today we will continue on with it. I told you last week we would be discussing how to pick an offer and whether or not to use a lander. As we were using the dating vertical last week I will continue that trend. With generic dating offers like Find Me Love, True, etc. I would highly recommend you use a landing page. Something that ties in with the demos you’re targeting with the offer’s branding prior to just shoving them on a generic offer lander. If you’re pushing a niche dating offer like Senior People Meet then you can get away with direct linking since your offer page is already somewhat targeted. However, I would still suggest split testing landers in as they usually do outperform direct linking. Another bonus of a lander is if the offer you’re pushing dies (which they all do eventually) then you just have to switch out the links on the call to action button on your lander and you don’t have to upload new creatives with a new offer link. That’s always helpful.

Now, what’s the best offer to choose? Well, this answer changes from week to week it seems. Most of our offers will convert on par with one another if marketed correctly. Right now the various People Meet offers are pulling quite well for domestic traffic and Be2 offers are pulling well for International traffic. This could change as more people across the interweb continue to push them. My advice is if you want to establish long performing campaigns you need a solid offer which anyone I’ve discussed today is a solid offer. You need a good angle that is created entirely by you not just copied. Rotate your images and copy to avoid banner blindness. Don’t use celeb images. Most offers won’t like it and nowadays most traffic sources won’t allow it either as more and more of them are getting sued. I’m sure most of you have heard about how POF got sued over allowing the picture of a dead soldier to be used as a pic on a dating ad. Best advice on images is to buy from a stock photo site to be completely safe or do your best to secure permission to use a photo first. The best performing photos for women AND men are amateur shot style photos. You know the ones with someone holding a cellphone in a mirror kind of photos. Not flat out professional photos as they won’t pull.

Alright, that should tide you all over until I get back and hit up next week’s CPM. We’re still in POF next week and we go into split testing/ad uploads so stay tuned.

Enjoy your week!

Jim

We had a record breaking week this past 7 days. I want to thank all of you again who contributed to making it happen. We’ve got some ground to make up the rest of this week to keep that momentum going so if you’re taking a few days off don’t forget money is great too, lol!

If you’re new to ACP welcome! We approved you for 2 reasons. 1, we believe you can help us create the best performance marketing community on the planet and 2, we believe you can drive traffic with us. If you don’t want to fulfill either of those 2 things just drop me an email and we can part ways from here. But, if you’re committed to ACP and committed to your own success I’ll do everything in my power to make you a success here.

ACTION is the word of the day. You can read all day long but if you don’t act on what you learn that knowledge is useless.

*** IMPORTANT *** I will be out of town from Wednesday April 4th – Sunday April 8th. Going to take my family on a much needed vacation. I will NOT be available via IM at that time. However, I will still be approving campaign requests and responding to emails in the evenings. If you need anything please feel free to email me and I’ll get you back ASAP.

Now onto our guide:

GUIDE:

If this is your first time reading one of my guides please go to http://affiliatecashpile.com/blog and read through my previous ones as you’ll get this stuff quicker that way.

I’ve decided to spend the next several weeks discussing POF (Plenty of Fish) ads in an effort to help those of you out who are trying to get going in the dating niche. Though I will be focusing on POF that does not mean you can’t easily adapt this content to other traffic sources like Facebook ads.

Why POF? Simple, the amount of targeting you can do their is amazing and it’s easier to get ads approved then Facebook and is also a bit cheaper too.

Week 1 will focus on the things you need in order to start running on POF. Let’s get started.

The only required things you need are a POF ads account, which you can set up at ads.pof.com an offer from ACP, subid tracking, and a test budget.

Budgets can vary, the more the better generally speaking. I would start with a bare minimum of $500, but $1500 would be preferable. If you can’t afford that much then read through this guide to get the knowledge but start saving up for your test budget. Do odd jobs on fiverr or warrior forum or pick up some clients from your local area. I got my first testing money by designing websites and Facebook Pages for local businesses.

Optional, But Recommended:

I highly recommend you use secondary tracking tools like Prosper202 and Mr. Green’s POF ad uploader. They will save you time but are not necessary.

POF is a dating site, but that does not mean you only promote dating offers on POF. I’ve had a very successful eCig offer on their in the past so almost all verticals will work there (as long as the offer is in POF’s TOS).

Your homework. Get an active account with POF and read through their guides. Pay special attention to the section at the end where they talk about the special characters you can add to your creatives.

Next time, we’ll talk about picking an offer and whether to go with a lander or direct link
Then, we’ll talk about creating your ads, how many, resources for you to use
Then, we’ll get into stats and how long you should run your tests etc.

Any questions just shoot me an email. Don’t forget to do your homework and get your current campaigns pumping this week.

Till next time!

Jim

What a great week last week! I noticed a bunch of newer affiliates pushing some pretty decent volume and my veterans continuing to do great. You guys absolutely rock! It makes me feel so proud to manage such a great affiliate community, and it’s all thanks to you guys, keep it up!

If you’re new to ACP, here’s my first personal welcome! Most of you have been great emailing me and saying hi and getting set up on your first few campaigns. If you haven’t started running yet since coming on board, what’re you waiting for? If you need help getting going that’s what I’m here for, hit me up and experience the ACP difference.

We’ll be adding more new offers throughout the weeks to come so if you have any specific offers you’d like to add hit me up and I’ll do my best.

For the past several weeks we’ve been discussing the various chapters in Influence by Cialdini. Today is our last newsletter covering that subject. Next week’s newsletter will either be about creative headlines or POF tactics. You choose. Whichever gets the greatest number of votes will win. You have until Friday to cast your vote. Voting is easy. All you have to do is respond to this email and let me know which you want.

*** IMPORTANT *** I will be out of town from Thursday April 5th – Sunday April 8th. Going to take my family on a much needed vacation. I will NOT be available via IM at that time. However, I will still be approving campaign requests and responding to emails in the evenings. If you need anything please feel free to email me and I’ll get you back ASAP.

Now onto our guide:

GUIDE:

Influence is a treasure trove of fantastic insight and methodology and what we can do as marketers to tap into our targets subconscious and get them to fill out our offers. If this is the first guide you’re reading from me on Influence I invite you to look back at our previous ones where I cover all topics in much greater depth. http://affiliatecashpile.com/blog.

I’ve done my best to summarize in each previous newsletter how you can use each of what Cialdini talks about in various different offers/verticals. Today I want to incorporate as much as I can into one vertical – dating.

Why dating? Because it continues to be the most profitable long term niche in the industry. It should come to no surprise to any of you really. Dating relates to sex and sex is the 2nd most sought after human want next to survival.

We are ingrained biologically with certain Click Whirr reactions that Cialdini discusses in Chapter 1 specifically about the opposite sex. Women, want to be taken care of and why they respond so well to ads designed around rich or wealthy men. They’re not all gold diggers, but they all do want to be taken care of. Guys like boobs, it’s that simple. We respond first to physical attractiveness and hence will respond more favorably to attractive women over average ones.

If I were to design a few different creatives to split test on a dating offer, let’s say POF for example as our traffic source and let’s use Senior People Meet as our example offer, I would definitely split various attributes from Influence.

For example, Cialdini talks a lot about social proof as a big trigger of automatic decision making. So, some of my copy would revolve around something like this:

2,137 40 somethings from New York are already signed up.
Chat with them free today!

Obviously I would put in the location dynamically and would vary the copy age target with my target group. This ad shows the reader that hey a bunch of local people my age have already signed up, I want to check this out.

You can drill down further if you targeting an even greater niche by occupation. This could work well with a general dating offer if you use a landing page as a buffer.

128 teachers in New York signed up this month.
Don’t wait! Chat with your perfect match today.

Obviously here we’re targeting by occupation, dynamic location, social proof, and liking. Not so much as this person will like the ad more, but in the liking chapter people are more comfortable with others like them. If you’re both teachers you obviously already have a bunch in common.

The remaining chapters have great nuggets of gold for other verticals and marketing strategies. If you wanted to build out a dating list you can use reciprocation to get people to opt in.

Sign up now for the top 10 reasons why you won’t get a date this week! (Or whatever)

I could go on and on here but the bottom line is this…review the newsletters on this book, read this book, and use the tools he gives you to create an unfair advantage over your competition.

As always, any questions feel free to hit me up.

Jim

Been a crazy week here at ACP. We’ve had a lot of offers change over, lost some, gained some, so if you haven’t checked for new offers in a bit get on it cause we’ve added a bunch of winners.

If you’re new to ACP, welcome!

Make sure we have your tax docs and payment preferences in so we can pay you, lol. You can get all the info and docs you need here: Payment Terms – AffiliateCashPile

We are getting close to the end of our book breakdown of Influence, just this and one more review/takeaway newsletter. After that we’re going to get into some different guides on traffic sources, LP design, etc. If you have a specific topic you want covered reply to this email so I can start getting the next few newsletters organized.

We’ve seen some definite growth in our community’s numbers of publishers. Our approval team is working overtime to make sure we add only the best possible affiliates to add to our little slice of heaven. If you’re new and have already started running with us, thank you! If you haven’t put up a campaign yet get on it! We approved you for a reason. We will help you flourish here, but you gotta have some data for us to look at.

Sorry if that sounded lecturish,

Now onto our guide:

GUIDE:

Chapters 6 through 8 are being lumped together in this email as they are a little shorter and for CPA marketing they are harder to accomplish. I’ll do the best I can to give you some ideas you can run with for sure so hang tight.

Chapter 6 has to do with Authority. If you can come off like the expert in your niche it will be an easier time convincing your prospects to comply with your requests. So, if you’re doing a health offer perhaps throw a pic of a doctor and give some info on a health study done about your product or one like it to. A doctor’s lab coat is majorly powerful when it comes to instantly trusting, which after all is the goal of using the authority principal.

Believe it or not we actually give bias to taller people. So, have your lander’s authority figure be tall if at all possible.

People actually react automatically to mere symbols of authority. The big three click whirr creators are
1.Titles – Give your authority figure a title, like doctor, expert, whatever
2. Clothing – If you’re pushing biz opps from an authority perspective make sure the images have high fashion in them.
3. Automobiles – Ever wonder why affiliatecashpile.com has pics of two incredibly awesome cars? People relate fancy cars with success. Especially in the US

You will also find success with pointing out a minor flaw intentionally during your copy so your potential clients think you’re on their side.

Chapter 7 deals with the principal of Scarcity.

People like being able to nab something just in the nick of time, or being a part of an exclusive few. Why do you think timers on landers help CTR? Making firm deadlines and keeping to them will add conversion rates too. Teenagers are the most susceptible group to the scarcity principal. Finally, people give a heightened value to something that is scarce.

Chapter 8 is really just a call for Cialdini’s readers to try and defend against the common coercion tactics being used by marketing practitioners (Us). Don’t think we have anything to worry about really since the majority of people don’t even realize they’re being coerced while being persuaded.

That wraps Influence up. Next week I’ll put a review newsletter together and give you my final thoughts/ideas from Influence. If you have any questions on them please feel free to hit me up any time by responding to this email or simply emailing me at jim@affiliatecashpile.com

To your Piles O Cash Growing!

Jim

Man I’m excited about this week’s guide! I knew for years that people do business with those they know and like, but until I first read this chapter I had no idea how easy it was to get people to know and like you enough to complete your offer. Before we get right into the guide, first the news:

The FTC’s new biz opp guidelines went live on March 1st. We’ve gone through our biz opp offer line up and only the active/compliant offers are left. A list of those offers are included in this newsletter towards the bottom.

If you’re new to ACP, welcome! These newsletters hit every Tuesday. I tend to focus on the social compliance aspect of this business. If you can learn and understand the psychology behind the marketing it won’t matter what the traffic source / offer of the minute is you’ll still be able to dominate. If you ever want to review past editions of this newsletter hit up our blog at affiliatecashpile.com/blog.

We demand your business! I dare you to try us out if you’re still sitting on the sidelines getting inferior service and crappy payouts with our competitors. Those that have accepted my challenge in the last few weeks have been emailing me daily saying “They can’t believe it took them so long to run with us.” What’re you waiting for? Split test your volume now!

We are gearing up for our approval time for new affiliates so if you have any friends out there suffering with a crappy network get them on board within the next 3 days.

Now onto our guide:

GUIDE:

Chapter 5 of Influence focuses on Liking. If you’ve been in marketing for any length of time you’ve heard the saying “People do business with those that they know and like.” We as affiliate marketers have a much harder job than other forms of sales since we have to create that “liking” feeling in all of 2-3 seconds for the most part. The book goes into greater depth on the process of getting people to like you, but since we have such a limited time frame to entice people enough to click on our ad, or fill out an offer I will focus on components we can actually use.

There are many components the sway our subconscious to liking certain people and not liking certain people. What goes into this click-whirr reaction to breaks our defenses down so easily and comply with our requester?

1. Physical attractiveness – people who are attractive get positive biases all over the place. For our purposes, attractive people will get a higher rate of compliance than average people (in most cases, more on that later).

2. Similarity – We like people who are similar to us. Rich people hate poor, poor people hate rich, etc, etc. Why do you think niche dating offers are so profitable? BBW people more than likely want to date BBW people so targeting BBW with a BBW offer is pretty dang easy. Angles are almost endless if you integrate a landing page between your creative and the offer’s landing page.

3. Flattery – We love being flattered. A simple compliment of “I like You” can yield incredible results. There is a balance you need to follow here, don’t lay it on too thick or you’ll lose the benefit.

4. Cooperation – Creating a team feel or aura of cooperation “We can do it!” will go a long way in getting your leads converted. Think of why weight loss offers featuring people did what we want to do are successful. They lend a helping hand and together you both can achieve your goals. That’s why I preach a team like atmosphere here. We will accomplish way more by cooperating and working together then by working independently.

That about sums up Chapter 5 as it relates to the affiliate marketing business. As always, if you have any questions on this or anything hit me up any time.

Emails are typically responded to within an hour.

IMs are typically responded to in about 5 minutes or less.

You’ve demanded a better network. A network made by affiliates for affiliates and I’m delivering. Let’s work together to keep the momentum climbing higher and higher in 2012.

To your Piles O Cash Growing!

Jim

It’s that time of the week for your knowledge batteries to be filled, but first here’s a couple of news items for you. In discussion with the owners we’ve decided to have a custom tracking system coded that will be an industry leader when complete. It’s going to take a lot of money and some time to fully develop but will be worth the wait once it’s fully operational. This probably won’t go into effect for another 4-6 months but wanted to keep you updated on our ever forward strides to make our systems the best in the industry.

I have been getting emails from more of you trying to get going, good on you for doing so KEEP IT UP. However, it’s not enough to just email some questions and gain new knowledge. You must act on that knowledge for you to see an impact on your bottom lines.

A big shout out to all of you who are actively referring friends/partners/etc to us we are working as quickly as possible to get them all active with us. Don’t forget if you know someone that is an active affiliate and is looking to split test networks have them get set up with us and experience the ACP difference.

Enough of the shameless promotions now on to the guide:

GUIDE:

This week we cover Chapter 4 of Influence: Social Proof. If you haven’t been living under a rock for the past 5 years then you know that big business and all info product gurus are all up on the social media bandwagon as the next big thing in marketing and where the future of marketing lies. Well, if you’re a business banking on your Facebook fanpage to save your marketing campaigns I hate to tell you you’re in for a big disappointment. A recent study showed, on average, only 1.2% of fans to a Facebook page even interact with the page after liking it, let alone actually purchase something from that particular company. What’s happened is, like lemmings, every business has drunk the same Coolaid saying that FanPages are the next big thing without actually doing any market testing first. In fact Facebook groups (if done correctly) will have a ton more interaction on them then Pages. This will segue nicely into our topic on social proof from the book Influence. If everyone’s doing it then it must be the right thing to do, right? WRONG! (At least sometimes).

Here’s my favorite quote from this chapter: “We view a behavior as correct in a given situation to the degree that we see others performing it.” Meaning the more people are doing something a certain way, the more that certain way must be the correct way of doing that something.

How do we use this ingrained shortfall in human evolution to our marketing advantage? Well, there are a ton of ways, here’s a couple of ideas to get your creative juices flowing.

For a dating creative you can add the line, join the xxxxx thousands from (their: city) that have already joined. Remember if everyone’s doing it then I can be a success doing it too.

If you’re going to employ testimonials (which you should if it’s a landing page and legit) tailor them to your target audience. If you want to target stay at home moms use stay at home mom testimonials not guys or even couples. We relate better to people exactly like us, it makes us want to do what they do because we’re so much alike.

Using terms like: “Fastest-Growing” “Largest/Best-Selling”

Hope you enjoyed this little guide and will start implementing these strategies into your own campaigns this week. If you have any questions please feel free to hit me back on this email.

To your Piles O Cash Growing!

Jim